When that couple found out their beloved picture was on the cover of this…well, not really sure what you'd call it…they were not very pleased. It turns out that the author used a picture of a couple who had just gotten engaged. This may come as no surprise, but the book wasn't exactly an instant hit, until it ran into some legal problems. Sometimes It Just Doesn't WorkĪ couple of years ago an author created a satirical erotica book focusing on Rob Gronkowski, a player for the New England Patriot's football team, called “ A Gronking to Remember.” Now that you've got an understanding of what goes into a stellar book press release, let's look at a generic example that didn't work, and one that did that wasn't so generic. Tying in your book with a “buzz” concept, e.g., millennials, gluten free, or any other “hot topic” that a journalist will see and think “yeah, people will click that.”.An endorsement or link to something/someone famous.An impressive or intimidating milestone.So, what are some of the ways you can spice up your book press release? To write a successful press release you have to be newsworthy. Simple, right? What Makes a Great Press Release? So, all you need is one good press release for your book and you're set. The best news is (pun intended) that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication. Basically, you're doing the work for the journalist or news publication by writing it for them. Simply put, if you are able to package information about your book into a format which grabs a journalist’s attention, make it so they don't have to put much work into your article to publish it, and it seems like it would be of interest to their audience, then Bingo! You’ve won the holy grail of free publicity.Īnd in some cases, as we'll discuss later, there are new agency sub-affiliates that will accept just about anything – so long as it's a properly formatted press release.Ī book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner. So what does all this mean for you as an author?
Writers and journalists are always looking for good story opportunities to post on their publication's website – no matter the size or amount. In many cases, any legitimate story is better than no story.
However, with the internet, that is not true. What Is a Book Press Release?īack in the day when the news was only printed in newspapers, editors and writers had a certain amount of space they could fit a story. So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this. WARNING: What I'm about to show you can be a very effective marketing tactic. But in the wrong hands or done without taste can easily be spammy and crummy. ADVANCED: One added Bonus to Press Releases.
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